Treasure Hunt

We organized a treasure hunt in Amsterdam where a follower could win the SB Dunk Animal in his/her own size. The followers had to visit multiple places that eventually leaded to the end position.

The starting location of this treasure hunt was at the Rijksmuseum. At that time there was also the big KAWS pop which we could give as a hint via a blur. We also left some fabric there. The fabrics were attached to a lamppost. We also hung a poster on the halfpipe that was there.

To know the hint to the next location, the participants had to send a photo that they were there at that moment.

Then we went to the Vijzelstraat. This location speaks for itself because VIJZ is in the street name. We had hung a flyer with a QR code on the dixie.

When the participant scanned this QR code, he or she was redirected to a special web page containing the new hint.

With this hint, the participants could go to the next location: the Patta store. Here too we had hung up a flyer in the area with the hint to the next location.

The next location and final location was at the zoo. When the participant arrived here, he or she had to enter a code on the safe to actually obtain the shoe. This code was incorporated into the hints that led to the locations.