VIJZ & CO.
Introducing our latest release - the Air Max 1 by VIJZ & CO. We wanted to do something extra special for this release, as a Tiffany & Co. shoe on its own just wasn't unique enough for us. That's why we've designed a custom shoe box made from acrylic in the iconic Tiffany color. The box also features a special dust bag with a silver swoosh and Tiffany patch.
To promote this release, we came up with a story where the shoes were stolen from our vault. To create the perfect effect, we even filmed the video in an old vault and brought along various pieces of equipment. Thanks to our intern Peter, we were able to create a captivating teaser for our release.
In addition to the video teaser, we also created a "WANTED" poster featuring a photo of the stolen shoes and suspect, Tom D. We posted the flyer in various locations, hoping to increase the chances of finding the stolen shoes and apprehending the thief.
After the video was released, we received a lot of information about the "thief." Thankfully, we were able to apprehend him and recover the shoes the very next day, so our plans for the release were not disrupted. We would like to give a special shoutout to Rick, who provided us with the valuable tip that led to the arrest of Tom D.
We are thrilled to finally be releasing the Air Max 1 by VIJZ & CO, and we are confident that our customers will appreciate the extra effort we've put into the shoe box and the overall story surrounding this release.
The Tiffany-inspired shoe box and the exciting story are just a small part of what makes this release so special, as the shoe itself boasts impressive design and quality that are sure to make it a fan favorite.